PDF가 표시되지 않으면 여기를 클릭하여 다운로드

1
Ansoff, I./Strategies for Diversification/Harvard Business Review/1957/35(5)/113~124// Google Scholar ›
2
New Products Management/Crawford, M./McGraw Hill/2014/~/// Google Scholar ›
3
Johanson, J./The Internationalization Process of the Firm : A model of Knowledge Development and Increasing Foreign Market Commitments/Journal of International Business Studies/1977/8(1)/23~32// Google Scholar ›
4
Johanson, J./The Uppsala Internationalization Process Model Revisited : From Liability of Foreignness to Liability of Outsidership/Journal of International Business Studies/2009/40(9)/1411~1431// Google Scholar ›
5
Judgment Under Uncertainty: Heuristics and Biases/Kahneman, D./Cambridge University Press/1982/~/// Google Scholar ›
6
Kanter, R. M./Thriving Locally in the Global Economy/Harvard Business Review/1995/73(5)/151~160// Google Scholar ›
7
World Class: Thriving Locally in the Global Economy/Kanter, R. M./Simon and Schuster/1996/~/// Google Scholar ›
8
Kanter, R. M./Change Is Everyone’s Job : Managing the Extended Enterprise in a Globally Connected World/Organizational Dynamics/1999/28(1)/7~23// Google Scholar ›
9
Global Marketing Management/Keegan, W. J./Pearson Education, Inc/2001/~/// Google Scholar ›
10
Strategic Brand Management:Building, Measuring, and Managing Brand Equity/Keller, K. L./Pearson Education, Inc/2012/~/// Google Scholar ›
11
Kim, J./Sources and Assessment of Complexity in NPD/R&D Management/2003/33(1)/15~30// Google Scholar ›
12
Brand Admiration/Park, C. W./John Wiley &Sons/2016/~/// Google Scholar ›
13
In Search of Excellence: Lessons fromAmerica's Best-Run Companies/Peters, T. J./Harper &Row/1982/~/// Google Scholar ›
14
Slevin, D. P./Strategy Formation Patterns, Performance, and the Significance of Context/Journal of Management/1997/23(2)/189~209// Google Scholar ›
15
Vernon, R./International Investment and International Trade in the Product Cycle/Quarterly Journal of Economics/1966/80/190~207// Google Scholar ›
16
김종배/코로나 바이러스와 신용카드 산업/신용카드리뷰/2020/14(4)/151~172/사단법인 한국신용카드학회/10.35348/ccr.2020.14.4.008 Google Scholar ›
17
김종배/‘한국적 마케팅’에 대한 고찰/고객만족경영연구/2021/23(1)/73~97/한국고객만족경영학회/https://doi.org/10.34183/KCSMA.23.1.4 Google Scholar ›
18
신제품 개발 관리/김종배/한빛아카데미/2022/~/// Google Scholar ›
19
김종배/라오스와 공존공영하는 KOLAO그룹/Korea Business Review/2018/22(1)/195~222/한국경영학회/http://dx.doi.org/10.17287/kbr.2018.22.1.195 Google Scholar ›
20
글로벌 시대의 국제마케팅/이철/학현사/1998/~/// Google Scholar ›

KOLAO그룹(현 LVMC홀딩스)의 그 후 5년: 2차 도약을 위한 발판의 마련