1
B2B Versus B2C Marketing- Major Differences Along the Supply Chainof Fast Moving Consumer Goods (FMCG)/Barschel, Hauke/Akademische Schriftenreihe/2007/6~8/// Google Scholar ›
2
Fast Moving Consumer Goods/Coulthart, Janet/US Department of Commerce/2006/~/// Google Scholar ›
3
Hong, Junjie/Logistics development in China: a provider perspective/Transportation Journal/2007/46(2)/55~65// Google Scholar ›
4
China Marketing/Kim, Yong June/Pakyoungsa/2011/~/// Google Scholar ›
5
Nielsen/AC Nielsen Retail Index//2008/~// Google Scholar ›
6
이동기/농심의 성공과 글로벌화 전략: 중국시장 진출을 중심으로/국제경영리뷰/2006/10(2)/137~164/한국국제경영관리학회/ Google Scholar ›
7
Chinese Business: Challenges in the 21stCentury/Yau, Oliver H. M./Chinese University Press/2000/237~256/// Google Scholar ›
8
Yoon, Suck-Chul/A successful strategy of follow the leader combined with cultural adaption―A food company case/Int. Studies of Mgt. & Org/1999/28(4)/49~56// Google Scholar ›
9
China chain store almanac/Zhongguo lian suo jing ying xie hui/Zhongguo shang ye chu ban she/2008/~/// Google Scholar ›

농심: 중국에서 한국의 매운맛 유통하기