Research Article
KOLAO GROUP: Coexistence and Co-prosperity in Laos
1 Sungshin Women's University, 2 KAIST
Published: January 2018 · Vol. 22, No. 1 · pp. 195-222
DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2018.22.1.195
Full Text
Abstract
Considering such circumstances as geography, population, economy, politics, etc., the chance of growth in Korean market is somewhat limited. Therefore, it is important to pull oneself out from Korea and find opportunities in larger markets. Especially considering the situation of economic stagnation and insufficient employment, these attempts are meaningful to young generation. Of course it is challenging to move to actual practice since lots of unfavorable and uncomfortable condition is likely to be encountered in foreign markets. KOLAO Group built up by Chairman Sei-Young Oh has continuously grown in Laos. It did not begin with lots of capital and was not based on technological superiority. For this reason, KOLAO Group is a meaningful example for people equipped with insufficient fund and meager knowledge. In this paper, we begin with financial analysis focusing on KOLAO Holdings (namely, Quantitative Analysis). We then investigate what factors have been important in the growth (namely, Qualitative Analysis). Finally, we examine the future directions of KOLAO Group. Theoretical framework is based upon Rosabeth Moss Kanter’s 3Cs(Concepts, Competence, and Connections). The valuable information and experiences which KOLAO Group has acquired in overseas markets is very helpful for challengers dreaming and targeting similar objectives to minimize errors and as well as to make better decisions.
