Porter's concept of CSV has shed lights on the Korean society, too. However, dark side of CSV is not well understood compared to the bright side of CSV, its effectiveness. In pursuit of CSV it should be considered that there might many struggles to overcome. The aim of this study is to address what barriers are hidden in CSV project by observing a case of Korean company, LG Household & Health Care. From a deep observation of the company case this study identified four key factors for the successful CSV project. 1) To Absorb requisite variety by collaboration with multi-organizations. 2) To consider appropriate technology. 3) To prepare for the unexpected environmental jolts by designing buffer. 4) To establish strong intra-organizational value system for CSV.