PDF가 표시되지 않으면 여기를 클릭하여 다운로드

1
김경식/소비자의 보상물 선택결정에 관한 연구 : 소비자의 노력수준을 중심으로/마케팅연구/2007/22(1)/1~20/한국마케팅학회/ Google Scholar ›
2
나준희/보상 프로그램의 평가에 있어서 조절동기의 효과/경영학연구/2008/37(6)/1547~1567/한국경영학회/ Google Scholar ›
3
박세훈/고객 지향적인 보상 프로그램의 설계에 관한 연구/경영학연구/2007/36(2)/325~353/한국경영학회/ Google Scholar ›
4
예종성/기업의 충성도 프로그램이 소비자의 가치지각 및 충성도 형성에 미치는 영향/소비자학연구/2001/12(4)/23~37// Google Scholar ›
5
이석규/보상물 형태와 제공시기의 상호 작용성이 보상물 선호도에 미치는효과에 관한 연구/마케팅연구/2005/20(3)/85~102/한국마케팅학회/ Google Scholar ›
6
이승연/보상물의 순효과 증대를 위한 보상물 제공시점 및 유형 선정기준에 관한 연구: 브랜드 명성의 역할 중심으로/마케팅연구/2010/25(3)/193~211/한국마케팅학회/ Google Scholar ›
7
Aaker, J. L/You Seek Pleasures and We Avoid Pains:The Role of Self-Regulatory Goals in Information Processing and Persuasion/Journal of Consumer Research/2001/2/33~49// Google Scholar ›
8
Avent, T/Locomotion,Assessment and Regulatory Fit:Value Transfer from how to what/Journal of Experimental Social Psychology/2003/39/525~530// Google Scholar ›
9
Avent, T/How Regulatory Fit Affects Value in Consumer Choices and Opinions/Journal of Marketing Research/2006/43(1)/1~10// Google Scholar ›
10
Bargh, J. A/Automaticity of Social Behavior: Direct Effects of Trait Construct and Stereotype Activation on Action/Journal of Personality and Social Psychology/1996/71/230~244// Google Scholar ›
11
Brown, T. J/The Company and the Product:Corporate Associations and Consumer Product Responses/Journal of Marketing/1997/61(1)/68~84// Google Scholar ›
12
Camacho, C. J/Moral Value Transfer from Regulatory Fit: What Feels Right is Right and What Feels Wrong is Wrong/Journal of Personality and Social Psychology/2003/84(3)/498~510// Google Scholar ›
13
On the Self-Regulation of Behavior/Carver, C. S/Cambridge University Press/1998/~/// Google Scholar ›
14
Cesario, J/Regulatory Fit and Persuasion:Transfer from Feeling Right/Journal of Personality and Social Psychology/2004/86(3)/388~404// Google Scholar ›
15
Chartrand, T. L/Nonconscious Goals and Consumer Choice/Journal of Consumer Research/2008/35/189~201// Google Scholar ›
16
Crowe, E/Regulatory Focus and Strategic Inclinations:Promotion and Prevention in Decision-Making/Organizational Behavior and Human Decision Processes/1997/69/117~132// Google Scholar ›
17
Dijksterhuis, A/The Relation between Perception and Behavior,or How to Win a Game of Trivial Pursuit/Journal of Personality and Social Psychology/1998/74/865~877// Google Scholar ›
18
Dowling, G. R/Do Customer Loyalty Programs Really Work/Sloan Business Review/1997/38(4)/71~82// Google Scholar ›
19
Forehand, M. R/When is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism/Journal of Consumer Psychology/2003/13(3)/349~356// Google Scholar ›
20
Business Ethics:The State of The Art/Freeman,R.E/Oxford University Press/1991/~/// Google Scholar ›
21
Freitas, A. L/Regulatory Fit and Resisting Temptation during Goal Pursuit/Journal of Experimental Social Psychology/2002/38(3)/291~298// Google Scholar ›
22
Higgins,E.T/Beyond Pleasure and Pain/American Psychologist/1997/52/1280~1300// Google Scholar ›
23
From Expectancies to Worldview:Regulatory Focus in Socialization and Cognition in Attribution and Social Interaction/Higgins,E.T/American Psychological Association/1998/243~309/// Google Scholar ›
24
Higgins,E.T/How Self-Regulation Creates Distinct Values:The Case of Promotion and Prevention Decision Making/Journal of Customer Psychology/2002/12(3)/177~91// Google Scholar ›
25
Regulatory Mode: Locomotion and Assessment as Distinct Orientations in Advances in experimentalsocial psychology/Higgins, E. T/Academic Press/2003/~/// Google Scholar ›
26
Higgins, E. T/Transfer of Value From Fit/Journal of Personality and Social Psychology/2003/84(6)/1140~1153// Google Scholar ›
27
Kim, B. D/Rewarding Program Tacit Process Collusion/Marketing Science/2001/20/99~20// Google Scholar ›
28
Kivertz, R/Earning the Right to Indulge:Effort as Determinant of Customer Preferences Toward frequency Program Reward/Journal of Marketing Research/2002/93/155~170// Google Scholar ›
29
Kivertz, R/The Idiosyncratic Fit Heuristic:Effort Advantage as a Determinant of Consumer Response to Loyalty Programs/Journal of Marketing Research/2003/40(4)/454~467// Google Scholar ›
30
Klein, J/Corporate Social Responsibility and Consumers' Attributions and Bradn Evaluations in a Product-Harm Crisis/International Journal of Research in Marketing/2004/21(3)/203~217// Google Scholar ›
31
Kumar V/Building and Sustaining Profitable Customer Loyalty for 21st Century/Journal of Retailing/2004/80/317~330// Google Scholar ›
32
Lawson,R/Customer Decision Making within a Goal-Driven Framework/Psychology and Marketing/1997/14/427~49// Google Scholar ›
33
Lee, A. Y/Bringing the Frame into Focus:The Influence of Regulatory Fit on Processing Fluency and Persuasion/Journal of Personality and Social Psychology/2004/86(2)/205~218// Google Scholar ›
34
Liberman, N/Promotion and Prevention Choices Between Stability and Change/Journal of Personality and Social Psychology/1999/77(6)/1135~1145// Google Scholar ›
35
Lpckwood, P/Motivation by Positive or Negative Role Models:Regulatory Focus Determines Who Will Best Inspire Us/Journal of Personality and Social Psychology/2002/83(4)/854~864// Google Scholar ›
36
The Influence of Goals on Value and Choice? in The Psychology of Learning and Motivation: Advances in Research and Theory/Markman, A. B/Academic Press/2000/97~128/// Google Scholar ›
37
Martin, I. M/The Differential Impact of Goal Congruency on Attitudes,Intentions,and the Transfer of Brand Equity/Journal of Marketing Research/2001/38(4)/471~484// Google Scholar ›
38
O’Brien, B/Do Rewards Really Create Loyalty/Harvard Business Review/1995/28(4)/130~// Google Scholar ›
39
Oliver,Richard,L/Whence Customer Loyalty/Journal of Marketing/1999/63/33~44// Google Scholar ›
40
Ratnershwar, S/Goal-Derived Categories and the Antecedents of Across – Category Consideration/Journal of consumer Research/1996/23/240~250// Google Scholar ›
41
Reichheld F. F/E-Loyalty:Your Secret Weapon on the War/Harvard Business Review/2000//64~73// Google Scholar ›
42
Roehm, M. L/Designing Loyalty-Building Programs for Packaged Goods Brands/Journal of Marketing Research/2002/39(2)/202~213// Google Scholar ›
43
Roese, N/Counterfactual Thinking and Regulatory Focus:Implication for Action versus Inaction and Sufficiency versus Necessity/Journal of Personality and Social Psychology/1999/77/1109~1120// Google Scholar ›
44
Contextual Priming of Nonverbal Material in Advertisements/Schmitt,B.H/Working Paper, Columbia University/1991/~/ Google Scholar ›
45
Sen, S/Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility/Journal of Marketing Research/2001/38/225~243// Google Scholar ›
46
Shah, J/Expectancy Value Effects:Regulatory Focus as Determinant of Magnitude and Direction/Journal of Personality and Social Psychology/1997/74/285~293// Google Scholar ›
47
Sharp B/Loyalty Programs and their Impact of Behavioral Loyalty Patterns/International Journal of Research in Marketing/1997/14/473~486// Google Scholar ›
48
Shah, J/Performance Incentives and Means:How Regulatory Focus Influences Goal Attainment/Journal of Personality and Social Psychology/1998/74(2)/285~293// Google Scholar ›
49
Srull, T. K/Category Accessibility and Social Perception:Some Implications for the Study of Person Memory and Interpersonal Judgments/Journal of Personality and Social Psychology/1980/38/841~856// Google Scholar ›
50
Thompson, E. P/Accuracy Motivation Attenuates Covert Priming:The Systematic Reprocessing of Social Information/Journal of Personality and Social Psychology/1994//474~489// Google Scholar ›
51
Verhoef,P.C/Understanding the Effect of Customer Relationship management Efforts on Customer Retention on Customer Share Development/Journal of Marketing/2003/67(4)/30~45// Google Scholar ›
52
Yi, Y/Effects of Loyalty Programs on Value Perception,Program Loyalty,and Brand Loyalty/Journal of Academy of Marketing Science/2003/31(3)/229~240// Google Scholar ›

구매간격과 조절초점이 고객보상프로그램 유형에 대한 선호도에 미치는 영향