Cultural Innovation Corporation, Big Hit entertainment’s places highest priority on global trend-leading contents and their core customer, ‘fans’. Big Hit entertainment continuously strives to satisfy fans with Korean cultural innovation and constant platform expansion. In terms of cultural contribution, Korea is recognized around the global industry for its achievement to K-pop syndrome. ‘Hallyu’, the Korean pop music boom, began more than 20 years ago with major entertainers that became extremely popular in Asian markets. Recently, Big Hit entertainment’s BTS music has spread beyond Asia, reaching as far as America, England, and the Europe, gaining BTS sensation worldwide. Big Hit entertainment invests a lot of resources educating musician about philosophy, value as an artist, including social media platform. While many K-pop idol songs are about love and defiance, BTS cover topics that other idol group may not like mental health, relationship and the spirit of the times. Also, the social media has played a powerful impact in the cultural innovation of the BTS. Youtube has allowed the BTS to connect with their fans on an individual level and build fandom around the world. Not only that, but Big Hit entertainment engage with their customers via the independent content platform in a different way. Unlike many other corporations, Big Hit entertainment’s platform ‘Weverse’ is managed by a specialized platform agency and are allowed to do what they want. Based on its worldwide platform strategy, Bit Hit entertainment is successfully retaining loyal fandom bases. Big Hit entertainment removes linguistic constraints and serves as a well-balanced foundation for Korean cultural innovation. Bit Hit entertainment is able to retain not only top-tier growth and brand enhancement, but also securing innovation.