Crowdsourcing enables companies to solve their problems and develop new products by making the crowd involved in these phases. This concept has recently been emerging around the world. Bros&Company firstly introduced a crowdsourcing R&D platform, named Pallo, into Korean customers. On this platform, the participation of the crowd plays a crucial role in developing new products. This case examines Bros&Company, the leading crowdsourcing company in Korea by analyzing its business model, product development process, profit distribution, and so on. Furthermore, this case shows that the domestic crowdsourcing market has the high growth potential, although it is still in the introduction stage of the market life cycle. Based on the analysis of this case, the prospective of future crowdsourcing market and the future business directions of crowdsourcing companies are discussed.