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SK Telecom’s CSV Case Study about “supporting and growing startups”

Song, Yunhwa1 · Yang, Yunjae2 · Chang Jo Yoo3

1 Kyle 23 Jasper, 2 Tom & Zile, 3 Dongguk University

Published: January 2019 · Vol. 23, No. 1 · pp. 1-28

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2019.23.1.1

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Abstract

Jong Hyun Choi, founder of SK group firmly believed that the company have to make contribution to social and national development. SK has inherited founder’s philosophy and developed its unique social contribution programs to date. SK group is implementing the ‘Happiness Management Philosophy’. All affiliated companies are participating in innovative attempts to incorporate ‘all stakeholder’happiness‘ as a management philosophy. SK Telecom is trying to make a better world by investing its corporate capabilities to society. The company has been making efforts to generate new and creative value by utilizing ICT (Information and Communication Technology), which is the core competence of enterprises. Since 2010, SK Telecom has continued to practices its “entrepreneurial support” with social contribution and job creation activities. The world is living in a low growth economy. South Korea is also trying to create jobs to overcome the situation. Support for entrepreneurship as a new growth engine is being implemented at the government level. For this purpose, private support and cooperation are absolutely necessary for the establishment of a new entrepreneurial ecosystem. However, in Korea's entrepreneurial ecosystem, the substantiality rate after establishment is the lowest among OECD countries, despite the government's support. This is due to government regulations, lack of confidence that large companies can bring about a win-win benefit and lack of sociocultural conditions to support start-ups. Despite these circumstances, it is highly encouraging that SK Telecom has operated and developed programs to support startup and youth start-ups from 2013 to 2016. During this period, 46 companies received SK Telecom start-up supports through “Bravo! Restart” and have recorded sales of around 25 billion won by the third quarter of 2016. The purpose of this case report is to introduce the content of SK Telecom's CSV activities, support for entrepreneurship, and its results. For this purpose, this study describes the contents of SK Telecom's startup support program and its accomplishments. We discussed the future challenges necessary to strengthen support for SK Telecom and its large enterprises.
Keywords: 기업사명감경영철학사회공헌CSV창업지원기술창업