This paper is aimed at analyzing the export process and the international success factors of Korea’s cultural products as the country’s new strategic export items, and suggesting the factors related to the international competitiveness of those products and their continued success. This paper investigates the domestic and international success of Nanta, known as ‘Cookin’’ abroad, a Korean performance show. PMC Production, its producer, aimed to make it a global product by choosing to create a non-verbal performance with the universal theme of cooking and kitchen. It employed the country’s own Samulnori rhythm, which made the performance uniquely Korean. Its success depends largely on the global nature of the product, the strategic alliance with a specialized company which has global distribution channel, and pre-planned, active utilization of public relations. The Broadway Asia Company, its partner in overseas distribution, had worldwide channel, and played a crucial role in Nanta’s successful international debut in the renowned Edinburgh Festival, the biggest market for performances. Its success in Korea and other countries led to long-term performance in Off Broadway.