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HAREX InfoTech Inc.:Leading Strategies and Currnet Situations of a New Mobile Payment System

Shin,Hyun-Kil1 · Hyoung-Taek Lee2 · Myung-Su Chae1 · Lee, Hyeongtaek1

1 Hankuk University of Foreign Studies, 2 Chungbuk National University

Published: January 2004 · Vol. 7, No. 2 · pp. 93-116
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Abstract

HAREX InfoTech Inc. is pioneering a new mobile system that combines the best of long-distance communications using mobile telecommunications networks and short-distance communications based on infrared technology. In the process, it is establishing itself as the undisputed leader in the industry with its cutting-edge technology and global-standard service.IrDA has recognized HAREX's technology and accepted its Express Pay as the international standard technology in last December. For the full-scale commercialization, the first trial began in April 2002 in Seongnam City, South Korea at nearly 100 stores and HAREX is providing services to many domestic and foreign firms based on the strategic alliance relationships.This case is investigating the various causes about how this small venture firm is recognized internationally and is dealing with the current problems.