1
김지대/컨버전스 신제품 유형별 고객요인, 개발관리 방식과 성과 차이에 관한 연구/기업경영연구/2011/18(3)/193~217/한국기업경영학회/ Google Scholar ›
2
유비쿼터스 네트워크 산업의 2020 비전과전략/유현선/산업연구원/2007/~/ Google Scholar ›
3
텔레매틱스 표준화 포럼/www.kotba.or.kr/KOTBA///2007 Google Scholar ›
4
SK 텔레콤/텔레매틱스 비즈니스관련 자료//2012/~// Google Scholar ›
5
Collaborating to Compete/Bleeke, J./John Wiley & Sons/1993/~/// Google Scholar ›
6
Day, G./The capabilities of market-driven organization/Journal of Marketing/1994/58/37~52// Google Scholar ›
7
Management of convergence in innovation/Hacklin, F./Physica-Verlag Heidelberg/2008/~/// Google Scholar ›
8
Convergence culture: Where old and new media collide/Jenkins, H./New York University Press/2006/~/// Google Scholar ›
9
Blue ocean strategy/Kim, W. C./Harvard Business School Press/2005/~/// Google Scholar ›
10
마켓3.0/Kotler, P./타임비즈/2010/~/// Google Scholar ›
11
Norman, R./From value chain to value constellation : Designing integrative strategy/Harvard Business Review/1993/71/65~77// Google Scholar ›
12
Pil, F.K./Evolving from value chain to value grid/MIT Sloan Management Review/2006/47/72~80// Google Scholar ›
13
Vargo, S.L./Evolving to a new dominant logic for marketing/Journal of Marketing/2004/68/1~17// Google Scholar ›

SK텔레콤/플래닛의 모바일 텔레매틱스 서비스 개발 사례