Research Article

작은 물고기로 뭉쳐 고래처럼 큰 꿈을 꾸다: 옐로모바일의 이야기

장완진¹ · 박남규² · 전영신²

¹ 공군사관학교, ² 서울대학교

발행: 2019년 1월 · 23권 4호 · pp. 1-31

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2019.23.4.1

본문 보기

초록

옐로모바일은 창업 당시 빠르게 변화하는 패러다임 전환이 모바일 산업에서 새로운 기회를 창출할 것이라 믿었다. 본 사례는 작은 스타트업들이 연합하여 대형 플랫폼 기업으로 성장한 옐로모바일의 이야기를 분석한다.

키워드: allianceentrepreneurshipM&Astartupventure

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