Home Articles PDF
Research Article

Selective Cause-Related Marketing of “MINE-WATER”: Focus on the “MINE-WATER Barcode Drop Campaign”

Lee, Jongsik1 · Chang Jo Yoo2

1 CJ CheilJedang, 2 Dongguk University

Published: January 2018 · Vol. 22, No. 3 · pp. 1-32

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2018.22.3.1

Abstract Full Text

If PDF does not display, click here to download