The contents industry has risen to greater prominence with the appearance of creative economy. With imagination and story as the foundation, contents integrates culture and advanced technology and is applied to diverse areas from popular culture including broadcasting, music and movie to character, game and publication. The contents industry in our country has grown rapidly in the world market with Korean wave. ‘Gangnam Style’ sung by Psy, which recorded over 1.9 billion views, has become one of the best - loved songs in the world and drama ‘Daejanggeum’ was exported to Taiwan, Japan and Hongkong and received high viewing rates. The economic profit from the Korean wave is expected to reach 7389 million dollars in 2014 and the income has increased from 67 trillion in 2009 to 91 trillion won in 2013. Korea Creative Content Agency has played a central role in this rapid growth of Korean contents industry. This case study introduced the current situations of contents industry in Korea and outlined the role and future direction of KOCCA in promoting the contents industry.