In this paper, we analyze the related debate centering on the fourth industrial revolution, which has emerged as a recent management and policy issue. The purpose of this study is to provide implications for business and marketing management for preparing the fourth industrial revolution. The fourth industrial revolution is defined as the process of digitizing the manufacturing process based on the cyber-physics system and Internet of Things. However, these existing discussions are overly technical-centric, and overlook the widespread impacts on corporate governance and consumer life. Therefore, it is reasonable to understand the significance of the Fourth Industrial Revolution and to establish a new level of organizational structure and competitive strategies. In order to accomplish this purpose, this study analyzes contents of ‘The Fourth Industrial Revolution’ written by Klaus Schuwab, a representative work of the Fourth Industrial Revolution, According to the analysis, the major management and marketing issues of the Fourth Industrial Revolution were raised throughout the company, customers, competitors, and environmental surroundings. In conclusion, based on the results of previous studies and contents analysis, we proposed a comprehensive discussion on the directions and strategies that companies should pursue in the transition period of the Fourth Industrial Revolution.