This study assesses the antecedents and consequences of sustainable management. Based upon the innovativeness and the social responsibility performance which create the economic value and social value respectively, firms were categorized into four types such as 'the sustainable type', 'innovative type', philanthropism type', and 'zero value type'. Among these four types of firms, furthermore, it was shown that there are significant differences across the corporate trust, the responsiveness to stakeholder' expectation, and consumers' purchase intent. The results of this study are expected to contribute the development of sustainable management model in terms of theory and policy.