Traditional markets are faced with a threat from bigger and more upscale retailers such as department stores and discount stores in addition to the emergence of online shops. The declining competitiveness of traditional markets, which used to play a major role in the community, are mostly due to their failures to meet the changes in the channels of distribution, the lifestyle of consumers, and the customer’s purchase pattern. Some traditional markets are nevertheless successful to find a niche and regain their competitiveness through a rebuilding project with respect to the modernization of physical facilities as well as managerial skills. A comparative analysis of a successful traditional market could be of use to diagnose causes and cures for the declining competitivenss of traditional markets. The present study explains the revitalization strategy of Suyu Mart, analyzes its effects on the creation of consumer values, and suggests strategic tasks.