Because of the market growth, China is a battlefield for more than 100 overseas and domestic automakers. As a late comer, Hyundai Motor Company has established a joint venture company with Beijing Automotive to build a car plant in China in 2002. Since its start, The joint venture of Hyundai Motor and Beijing Automotive Industry Holding Co. has leaped to the position of No. 4 carmaker in China behind Shanghai General Motors Co. Shanghai Volkswagen and First Automotive Works Corp. In this case study, I investigated success factors of Beijing Hyundai Motor Co.. Beijing Hyundai's success factors are as follow. First of all, Beijing Hyundai Co. received political support from central and regional government. Beijing Hyundai Motor Co. was the first foreign-invested car company to be granted manufacturing approval by the Chinese central government following China’s entry into the World Trade Organization. Central and regional Government authorities gave the go-ahead on the strength of Hyundai’s commitment to transfer technologies and elevate the technological capabilities of the Chinese auto industry. Second, Following Hyundai’s lead, a stream of Korean suppliers invested in Chinese manufacturing operations transferring know-how to local partners and upgrading the quality and technological level of the Chinese automotive industry. The speedy expansion of Beijing Hyundai Co. was possible because of its alliance with 49 car-parts suppliers which set up shop in China at the same time with Hyundai Motor. Third, Organizational Characteristics of Hyundai Mortor Co, in other words Hyundai Speed is one of success factors. “Hyundai speed,” referring to the rapid growth of Beijing Hyundai Motor Co. over the past four years. As a latecomer, Beijing Hyundai Motor Co. had to speed up their management procedures, from decision-making on model selection and factory location to setting up sales and distribution networks. Equally important factor is a high performance-price ratio of Beijing Hyundai Motor Co.’s car models. Chinese consumers’ keen appreciation of good value has been reinforced by the ongoing price discounts. All the car models of Beijing Hyundai Co. have one thing in common: a high performance-price ratio. For example, the success of Hyundai’s Elantra in the mid-level segment can be explained by its strong performance-price ratio. Elantra stands out clearly against other brands, whose Chinese price premiums can be as high as 40～-50 percent. The carmaker’s vehicle factory, with an annual production capacity of 300,000 units, is in operation now. With its second plant scheduled to open next year, Beijing Hyundai will be rolling out 600,000 units per year. The government approval for the second plant came after Hyundai accepted a demand by the Chinese government to build a research and development center there. Countering its Chinese partner’s proposal for a large R&D center for engine development, Hyundai agreed to build a smaller one for design and market research.