In October 10th, 2003, Wrap account service system was permitted by the Korean government. The major investment corporation, Samsung securities, Daewoo securities and Hyundai securities take advantage of this opportunity. To cope with the first mover’s advantages of leader brands, LG investments and securities want to build brand-new family brand. They want to operate this new brand solely as a off line wrap account brand. That means LG investments and securities run dual brand strategy, one is on line brand, named IFLG and the other brand is new wrap service brand. For deciding the new brand, the generic branding strategy was adopted. Wm is choosed as a final new brand. Wm means Wealth management. Through the pin point internet marketing and mass media advertising. They have built the brand effectively and efficiently.