Home Articles Abstract
Research Article

Developing and Instrument for Assessing User Evaluations of Online Education Service Quality

Kim, Haeryong1 · Lee, Moonkyu2

1 Yonsei University, 2 null

Published: January 2002 · Vol. 5, No. 2 · pp. 7-25
Full Text

Abstract

The online service market is expanding rapidly these days as the Internet has proven to be a convenient and efficient way of commercial interactions. The online education services are not an exception: more and more consumers or users are finding such as an effective way of learning. As the Internet education service market is increasingly competitive, measuring and managing service quality are become a crucial issue to the survival and growth of those service firms. Unfortunately, however, little research effort th date has been made as to developing a valid and reliable set of measures for assessing consumer perceptions of the online education service qaulity.The present research integrations the measures of perceived service quality developed previously in various fields, generates a new scale Internet education service quality, and tests the instrument on the basis of empirical data. It produces a multi-item instrument for assessing perceived quality of Internet education services. This instrument can be used in various stages and aspects in formulating online marketing strategies for Internet education services providers. Implications of this instrument for Internet service marketers are discussed in more detail.
Keywords: 온라인 교육서비스서비스 품질소비자 의도