Marketing Strategies for Korean Bank Customers: The Case of the KB Star*t Savings Account

Sung Yong Chun · Dongjin Lee

Korea Business Review · Vol. 15 No. 3 · pp. 1-23 · November 2011

A Case study on Culture Integration Practice of SK Networks - Shantou PS in China

Minjeong Kang · Seungkwon Jang · Heejin Lee

Korea Business Review · Vol. 15 No. 3 · pp. 25-46 · November 2011

An “Ethically Questionable” Investment Strategy of Global Investment Banks: A Case Study of the Goldman Sachs’ Synthetic CDO, ABACUS

Kyong Shik Eom · Jinho Lee · Choi

Korea Business Review · Vol. 15 No. 3 · pp. 47-70 · November 2011

Samsung Electronics’ Foreign Market Entry Strategy: The Case of LCD Business in Eastern Europe

Joohan Ryoo

Korea Business Review · Vol. 15 No. 3 · pp. 71-111 · November 2011

The Valuation of a Private Company - A Case of the Issuance of Convertible Bonds by Samsung Everland

Park Jongchan · Wonseok Choi

Korea Business Review · Vol. 15 No. 3 · pp. 113-139 · November 2011

A Traditional Marketplace Where Anything Is Available?”: Challenges and Responses of Anyang Central Market

Choi， In Hyok · Kim

Korea Business Review · Vol. 15 No. 3 · pp. 141-168 · November 2011