A Study on the Strategy of Customer Engagement - Focused on the case of Snow Peak -

Nam Hyung Kim · Song， Sang Ho

Korea Business Review · Vol. 22, No. 2 · pp. 1-30 · January 2018

Strategic Plans to Make KEPCO’s CSR and CSV Revive

Lee, Su-Yol · Kim, Yusang

Korea Business Review · Vol. 22, No. 2 · pp. 31-52 · January 2018

Case Study on LOTTE Female-friendly Initiatives in the Lens of Ely & Thomas Diversity Process

Lee, Joonghak · Kang, Gyeongyong · Sung, Sang Hyeon

Korea Business Review · Vol. 22, No. 2 · pp. 53-70 · January 2018

The Improvement of Non-Profit Organization Accounting System

Kyu An Jeon

Korea Business Review · Vol. 22, No. 2 · pp. 71-98 · January 2018

Principles and Cases of Contradiction Solving for Creative Innovation

Jung Suk Hyun · Chan Jung Park

Korea Business Review · Vol. 22, No. 2 · pp. 99-126 · January 2018

The Effects of Desirable or Feasible Free Gifts on the Attitudes and Purchase Intentions toward Promotion Packages: Focusing on Moderating Effects of Temporal Distance of Purchases

Lee, Useop · Lee Jin Yong

Korea Business Review · Vol. 22, No. 2 · pp. 127-154 · January 2018

Enhancing the Competitiveness of Korean Firms: Dynamic Capabilities Perspective

Heo, Mungu

Korea Business Review · Vol. 22, No. 2 · pp. 155-176 · January 2018

Study on the Change of Marketing Strategy through Data Mining Technique

Kim, Dae-jin · Park, Da-in · Park Jong Seok

Korea Business Review · Vol. 22, No. 2 · pp. 177-194 · January 2018

Accounting Information and its Characteristics of Listed Hansang Companies - KOLAO Holdings and COWELL E Holdings Cases

KWON, Soo Young · Jung, Kyoung－Chol

Korea Business Review · Vol. 22, No. 2 · pp. 195-216 · January 2018

Hansang & Hansang Business Research: Review and Further Research Directions

Kim, Yongjune · Myung-Su Chae · Geumchul Um · LEE MIN HWAN

Korea Business Review · Vol. 22, No. 2 · pp. 217-242 · January 2018