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Korea Business Review

Volume 19, Issue 1
January 2015

ISSN (Print) 2951-3596
ISSN (Online) 2951-360X
Pages 1–295
Publisher THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.
Table of Contents 11 articles
RESEARCH ARTICLE

The Start-up and the Growth of a Great Enterprise : Case Study of Hyundai Heavy Industries Co.

Wha Young Kim

Korea Business Review · Vol. 19, No. 1 · pp. 1-32 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

Decision making on application of new technology on manufacturing- the case of semiconductor packaging

Taesoon Jang · SunJin Son · Chaisung Lim · Kwangsoo Kim

Korea Business Review · Vol. 19, No. 1 · pp. 33-56 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

A Case Study for a New SEMCO Culture Development: Maximizing Collective Intelligence Based on Enhancing Expertise and Real-Time Communication

Chu Cheol Ho · Suyoung Ryu

Korea Business Review · Vol. 19, No. 1 · pp. 57-84 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

A Case Study of Customer Satisfaction Management of Myongji Hospital

Lee, Ji yeon · GU JA WON

Korea Business Review · Vol. 19, No. 1 · pp. 85-120 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

MNtech's Technology Commercialization Process by the Innovation-based Adaptation to Environment

Moon JiYong · Ko Young-Hee

Korea Business Review · Vol. 19, No. 1 · pp. 121-156 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

Mobile Wallet Service Development to Vitalize Smartphone Banking- Focusing on Hana Bank' N Wallet

Lee, Sang Ki · Kim Bo young

Korea Business Review · Vol. 19, No. 1 · pp. 157-182 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

Continuous Growth through Acquisition: A Case Study on LG H&H’s Entry into Soft Drink Business

Choi, Youngjun · Kihwan Kwon

Korea Business Review · Vol. 19, No. 1 · pp. 183-204 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

Digital Marketing Strategies of the Korean Banking Industry: The Case of the KB Smart Phone Savings Account

Sung Yong Chun

Korea Business Review · Vol. 19, No. 1 · pp. 205-226 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

An Analysis on the Type of HRD stakeholders’ Subjective Perception on Utilization of HRD Program Evaluation Results : Focusing on HRD Practitioners, Consultants, and Researchers

Dae Young Kim · Minyoung Lee

Korea Business Review · Vol. 19, No. 1 · pp. 227-248 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

Toward the Next Step in Social CRM using Promised-based Model

Karol Jacewicz · June-Suh Cho

Korea Business Review · Vol. 19, No. 1 · pp. 249-280 · January 2015

Abstract Full Text PDF
RESEARCH ARTICLE

Message Appeal Types and Reminders of Time or Money Effect on Nation Brand Attitude.

Lee Jin Yong · Yunna Rhee · Yoo-Shin Kim

Korea Business Review · Vol. 19, No. 1 · pp. 281-295 · January 2015

Abstract Full Text PDF