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The Role of Link-in-Bio Services in Influencer Marketing: A Case Study of “Kemi”

Bom Nym Hwang1 · Sulim Kim2 · Hajin Shin1 · Hee-Dong Yang1

1 College of Business Administration, Ewha Womans University, 2 Division of Future Convergence, Sungkonghoe University

Published: May 2026 · Vol. 30 No. 2 · pp. 149-169

DOI: https://doi.org/10.17287/kbr.2026.30.2.149

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