Korea Business Review

Korea Business Review

Edited by: Hyounggoo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © The Korean Academic Society of Business Administration Frequency: Quarterly: February, May, August, and November
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Latest Issue Vol. 30 No. 2 2026
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Research Article

Value Formation and User Acceptance of Urban Air Mobility Services

Hyeon Jo1 · Dong Hoon Shin2 · Minkyeong Jeong2 · Jinyoung Jang2 · Jihun Choi2 · Jae Kwang Lee2

1 HJ Institute of Technology and Management, 2 Tech University of Korea, Dept. of Business Administration

Published: May 2026 · Vol. 30 No. 2 · pp. 41-67

DOI: https://doi.org/10.17287/kbr.2026.30.2.41

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Korea Business Review · The Korean Academic Society of Business Administration

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