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Research Article

Study on the Change of Marketing Strategy through Data Mining Technique

Kim, Dae-jin1 · Park, Da-in1 · Park Jong Seok1

1 Chung-Ang University

Published: January 2018 · Vol. 22, No. 2 · pp. 177-194

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2018.22.2.177

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