Recently, the marketing environment is continuously changing due to the rapid change of the tech environment. Marketing activities through interactive communication between a firm and a consumer are carried out and various types of marketing methods such as personalized marketing are emerging. In particular, it is predicted that the introduction of the destructive innovation technology of Industry 4.0 will bring a dramatic change in marketing technology and consumers’ decision making processes. In this study, we try to grasp the change of marketing activities by analyzing the flow of technical marketing. Data mining was conducted on 91,811 related articles from 2010 to confirm the flow of technology related to marketing according to the times. The entire article was extracted through Bigkinds, a newspaper specialist, and analyzed 545,661 texts out of a total of 846,950 texts using Rapidminer and Tableau Package programs. As a result of the analysis, the marketing technologies of 2010 - 2011, 2012 - 2014, and 2015 -2017 appeared similar, and it has been confirmed that they have undergone two changes since 2010. In addition, we confirmed keywords of similar period through word cloud analysis, and it was confirmed that the yearly change was proceeded due to the arrival of smartphones and the increase in the use of SNS and the introduction of related technology due to Industry 4.0. This result can explain the phenomenon that the marketing environment is fused into various forms in line with technological evolution and change in the industry. As marketing technology plays an important role in enhancing global competitiveness rather than simple technology problem, the result is meaningful that we reconfirmed that marketing is changing around technology and it can be distinguished according to the age.