If PDF does not display, click here to download

1
김동욱/현대소비환경을 반영한 아트마케팅(ART MARKETING)전략연구 : 국내 제과류 패키지디자인을 중심으로/석사/한양대학교 산업경영디자인대학원/브랜드패키지디자인/2008 Google Scholar ›
2
김완석/한국판 소비자 독특성 욕구척도(K-CNFU): 척도개발과 타당화/한국심리학회지: 소비자·광고/2003/4(1)/79~101/한국소비자·광고심리학회/ Google Scholar ›
3
김완석/소비자의 독특성 욕구와 소비행동: 구매목적과 상품유형과의 상호작용/한국심리학회지: 소비자·광고/2005/6(2)/79~101/한국소비자·광고심리학회/ Google Scholar ›
4
박영겸/아트마케팅을 통한 실용적 제품의 쾌락적 구매에 대한 연구 : 고급성과 쾌락성 지각을 중심으로/석사/부산대학교 대학원/경영학/2011 Google Scholar ›
5
유미연/예술 주입(Art Infusion)이 제품평가에 미치는 영향 : 이미지 친숙도와 적합성을 중심으로/석사/고려대학교 대학원/경영학/2009 Google Scholar ›
6
이신화/Techart제품의 Halo Effect에 관한 연구 : SAMSUNG, LG 전자제품을 중심으로/석사/홍익대학교 산업미술대학원/광고디자인/2007 Google Scholar ›
7
이지은/아트 주입 유무가 럭셔리 지각에 미치는 영향: 제품 유형과 브랜드 컨셉 유형을 중심으로/광고학연구/2011/22(5)/69~97/한국광고학회/ Google Scholar ›
8
이학식/상표확장효과의 조절변수로서 소비자 특성과 지각의 역할 평가/마케팅연구/1999/14(2)/23~44// Google Scholar ›
9
주선희/아트 콜라보레이션 제품의 특성이 소비자의 감정에 미치는 영향 : 독특성 추구성향 조절효과 중심으로/마케팅관리연구/2012/17(1)/47~77/한국마케팅관리학회/ Google Scholar ›
10
주우진/명화 차용 형태가 제품 태도에 미치는 영향에 관한 연구 - 제품 유형에 따른 차이를 중심으로 -/소비자학연구/2010/21(4)/43~69/한국소비자학회/ Google Scholar ›
11
Aaker, David A/Comsumer Evaluations of Brand Extensions/Journal of Marketing/1990/54(1)/27~41// Google Scholar ›
12
Ahluwalia, Rohini/The Effects of Extensions on Family Brand Name: An Accessibility Diagnosticity Perspective/Journal of Consumer Research/2000/27(3)/371~381// Google Scholar ›
13
Visual arts and symbolic value of consumer goods: The use of printings in print ads/Baltzis, Alexandros//2007/~/Research Network for the Sociology of the Arts, RN2, 1-11 Google Scholar ›
14
The Love of Art: European Art Museums and Their Public/Bourdieu Pierre/Polity Press/1990/~/// Google Scholar ›
15
Boush, David M/A Process-Tracing Study of Brand Extension Evaluation/Journal of Marketing Research/1991/28(1)/16~28// Google Scholar ›
16
Broniarczyk, Susan M/The Importance of the Brand in Brand Extension/Journal of Marketing Research/1994/31(2)/214~228// Google Scholar ›
17
Chakravarti/Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies/Advanced in Consumer research/1990/17/910~916// Google Scholar ›
18
Cohen, Joel B/Alternative Models of Categorization: Toward a Contingent Processing Framework/Journal of Consumer Research/1987/13(4)/455~472// Google Scholar ›
19
Applied Multiple Regression/Correlation for the Behavioral Sciences/Cohen, Joel B/Erlbaum/1983/~/// Google Scholar ›
20
Dacin, Peter A/The Effect of Portfolio Characteristics on Consumer Evaluations of Brand Extension/Journal of Marketing Research/1994/31(1)/229~242// Google Scholar ›
21
Having an Experience,” in John Dewey: The Later Works, 1925-1953: Art as Experience/Dewey, John/Southern Illinois University Press/1989/42~63/// Google Scholar ›
22
Mind in Art: Cognitive Foundations in Art Education/Dorn, Charles M/Lawrence Erlbaum Associates/1999/~/// Google Scholar ›
23
Dubois, Benard/Attitude Towards the Concept of Luxury: an Exploratory Analysis/Asia Pacific Advances in Consumer Research/1994/1(2)/273~278// Google Scholar ›
24
The Arts and the Creation of Mind/Eisner, Elliot W/Yale University Press/2002/~/// Google Scholar ›
25
Varieties of Visual Experience/Feldman, Edmund B/Harry N. Abrams/1992/~/// Google Scholar ›
26
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism/Frank, Thomas/University of Chicago Press/1997/~/// Google Scholar ›
27
The Psychology of Art Appreciation/Funch, Bjarne S/Tusculanum Press/1997/~/// Google Scholar ›
28
Grubb, Edward L/Consumer Self-concept, Symbolism, and Market Behavior: A Theoretical Approach/Journal of Marketing/1967/31(4)/22~27// Google Scholar ›
29
Hagtvedt, Henrik/Art Infusion: The Influence of Visual Art on the Perceptions and Evaluation of Consumer Products/Journal of Marketing Research/2008/45(3)/379~389// Google Scholar ›
30
Hagtvedt, Henrik/Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility/Journal of Consumer Psychology/2008/18(3)/212~222// Google Scholar ›
31
Mediation and the estimation of indirect effects in political communication research, In Sourcebook for political communication research: Methods, measures, and analytical techniques, 434- 465/Hayes, Andrew F/Routledge/2011/~/// Google Scholar ›
32
Herr, Paul M/Impact of Dominance and Relatedness on Brand Extension/Journal of Consumer Psychology/1996/5(2)/135~159// Google Scholar ›
33
The Fine Art of Advertising/Hoofman, Barry/Stewart, Tabori and Chang/2002/~/// Google Scholar ›
34
Isen, Alice M/The Influence of Affect on Categorization/Journal of Personality and Social Psychology/1984/47(6)/1206~1217// Google Scholar ›
35
Isen, Alice M/Positive Affect Facilitates Creative Problem Solving/Journal of Personality and Social Psychology/1987/52(6)/1122~1131// Google Scholar ›
36
Keller, Kevin L/The Effects of Sequential Introduction of Brand Extensions/Journal of Marketing Research/1992/29(1)/35~50// Google Scholar ›
37
Kirmani, Amna/The Ownership Effect in Consumer Responses to Brand Line Stretches/Journal of Marketing/1999/63(1)/88~101// Google Scholar ›
38
Kreuzbauer, Robert/Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization/Journal of Product Innovation Management/2005/22(2)/165~176// Google Scholar ›
39
Leclere, France/Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More than It Should/Marketing Science/2005/24(2)/194~205// Google Scholar ›
40
Legault, Lisa/Self- Determination, Self-Regulation, and the Brain: Autonomy Improves Performance by Enhancing Neuroaffective Responsiveness to Self-Regulation Failure/Journal of Personality and Social Psychology/2012/105(1)/123~138// Google Scholar ›
41
Lynn, Michael/The Desire for Unique Consumer Products: A New Individual Differences Scale/Psychology and Marketing/1997/14(6)/601~615// Google Scholar ›
42
Product Appeal and the Aura of Art, In Object and Images: Studies in Design and Advertising/1992/University of Industrial Arts/1992/~/// Google Scholar ›
43
Martin, Matthew M/A New Measure of Cognitive Flexibility/Psychological Reports/1995/76(2)/623~626// Google Scholar ›
44
Art and Business: An International Perspective on Sponsorship/Martorella, R/Praeger/1996/~/// Google Scholar ›
45
Maslash, Christina/Individuation: Conceptual Analysis and Assessment/Journal of Personality and Social Psychology/1985/49(3)/729~738// Google Scholar ›
46
Mason, R/Modeling the Demand for Status Goods//1992//88~95/Association for Consumer Research/ Google Scholar ›
47
Mednick, Sarnoff A/Examiner's Manual, Remote Associates Test: College and Adult Forms 1 and 2/Houghton Mifflin/1967/~// Google Scholar ›
48
Mitzi M. Johnson/“The Influence of Positive Affect on the Unusualness of Word Associations/Journal of Personality and Social Psychology/1985/48(6)/1413~1426// Google Scholar ›
49
Murray, Noel/The Influence of Mood on Categorization: A Cognitive Flexibility Interpretation/Journal of Personality and Social Psychology/1990/59(3)/411~425// Google Scholar ›
50
Muyhukrishnan, A. V/Role of Product Knowledge in Evaluation of Brand Extension/Advances in Consumer Research/1991/18(1)/407~413// Google Scholar ›
51
Oakley, James L/Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation/Journal of Consumer Research/2008/34(5)/706~712// Google Scholar ›
52
Park, C. Whan/Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency/Journal of Consumer Research/1991/18(2)/185~193// Google Scholar ›
53
Preacher, Kristopher J/Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Multiple Mediator Models/Behavior Research Methods/2008/40(3)/879~891// Google Scholar ›
54
Rangaswamy, Arvind/Brand Equity and the Extendibility of Brand Names/International Journal of Research in Marketing/1993/10(1)/61~75// Google Scholar ›
55
Fringe and Fortune: The Role of Critics in High and Popular Art, Princeton/Shrum, Wesley M/Princeton University Press/1996/~/// Google Scholar ›
56
Trading Up : The New American Luxury, New/Silverstein, Michael J/Penguin/2003/~/// Google Scholar ›
57
Smith, Daniel C/The Effects of Brand Extensions on Market Share and Advertising Efficiency/Journal of Marketing Research/1992/29(3)/296~313// Google Scholar ›
58
Snyder, Charles R/Product Scarcity by Need for Uniqueness Interaction: a Consumer Catch-22 Carousel/Basic and Applied Social Psychology/1992/13(3)/9~24// Google Scholar ›
59
Snyder, Charles R/Abnormality as a Positive Characteristic: The Development and Validation of a Scale Measuring Need for Uniqueness/Journal of Abnormal Psychology/1977/86(5)/518~527// Google Scholar ›
60
Swickert, Rhonda J/A Proposed Mediated Path between Gender and Posttraumatic Growth: The Roles of Empathy and Social Support in a Mixed-Age Sample/Psychology/2012/3(12A)/1142~1147// Google Scholar ›
61
Taylor, Valerie A/The Effects of Price on Brand Extension Evaluation: The Moderating Role of Extension Similarity/Journal of Academy of Marketing Science/2002/31(2)/131~140// Google Scholar ›
62
Thompson, Craig J/Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings/Journal of Consumer Research/1997/24(6)/15~42// Google Scholar ›
63
Flexibility, In Encyclopedia of creativity/Thurston, Becky J/Academic Press/1999/729~732/// Google Scholar ›
64
Tian, Kelly Tepper/Consumers' Need for Uniqueness: Scale Development and Validation/Journal of Consumer Research/2001/28(1)/50~66// Google Scholar ›
65
Living It Up: Our Love Affair With Luxury/Twitchell, James B/Columbia University Press/2002/~/// Google Scholar ›
66
Vigneron, Franc/“Measuring Perceptions of Brand Luxury/Journal of Brand Management/2004/11(6)/484~506// Google Scholar ›
67
Völckner, Franziska/Drivers of Brand Extension Success/Journal of Marketing/2006/70(2)/18~34// Google Scholar ›
68
The Nature of Art: An Anthology/Watenberg, Thomas E/Wadsworth/2006/~/// Google Scholar ›

The Effect of Art Infusion on Buying Intention: Focusing on the Mediating Roles of Luxury and Cognitive Flexibility