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Research Article

SK Telecom: Transition toward 3rd Generation of Mobile Telecom Industry

Sang-Hoon Kim1 · So-youn Shim2 · Seung-hwan Lee2 · Eun-hei Joo2

1 Associate Professor of Marketing, Graduate School of Business, Seoul National University, 2 Graduate Student, College of Business Administration, Seoul National University

Published: August 2008 · Vol. 12 No. 1 · pp. 59-82
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