As companies face the challenge of managing customer experience (CX) across diverse interfaces, academic discussions on this topic have increased. However, most studies report fragmented results based on situational contexts. Meta-analyses have been conducted to address this, but they rely on cross-sectional findings, resulting in low reliability. This study aims to overcome these limitations by using bibliometric methodology to analyze the intellectual structure of the CX research field. Bibliometric analysis visualizes the development and structure of the literature, helping to understand the performance and impact of the research field. We analyzed 10,850 pieces of literature from 1982, when Holbrook and Hirschman introduced the CX concept, to 2022, conducting performance analysis and science mapping analysis. The results serve as an integrated database for CX research, contributing to future research by suggesting directions and topics.