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Research Article

The Effects of Push and Pull Motivation Factors Focus on Railroad Traveler’s with Family

Kyoungmin Lee1 · Koo Chulmo1 · Han Heejeong1 · CHUNG NAMHO1

1 Kyung Hee University

Published: January 2017 · Vol. 21, No. 2 · pp. 175-200
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Abstract

Railway construction endeavors to develop several customized products and services for tourists, because railroad has both of roles as means to move and as a object to experience for travel. Additionally, family tour has been raised to make bonding between family members. To understand these phenomenon, this research focuses on motivations of railroad travelers and family tourists with push and pull factors. We attempt to combine attributes of railroad and family for elaborating travelers‘ motivations and for investigating the effect of these different motivations on satisfaction and behavioral intentions. The effort of this study contributes to the contemporary research theme by suggestion, such as how to array between which objects of travel experience and what kinds of tour, to examine the influences each constructs and to enhance comprehension about complicated tourism industry. Research findings from railroad travelers with their family indicate that attractiveness of train track, togetherness of family tour as Push motivation factors, and spatial accessibility as a pull motivation factor are significantly leads to satisfaction and behavioral intentions. Regarding to satisfaction as a mediating variable, we found partial mediating effect between push motivation factors on behavioral intentions. However, there is only full mediating effect of satisfaction with spatial accessibility.
Keywords: 철도 여행가족 관광관광 동기추진(Push)요인유인(Pull)요인만족도행동의도