Samkyung C & C Co which was established in 1993 became a leading venture business in the field of postal automation and factory/lab automation in Korea. Particularly, product excellency of Postal Automatic Service System(PASS), representative product of Samkyung had been acknowledged abroad as well as domestic postal market. This paper explored how Hyejung Kim, Samkyung's CEO, successfully manage and operate the firm even though she had no technical background, social networks and experiances in related business area. Finally this research also presented some practical implications to existant and potential entrepreneurs in the future including women owners through overviewing the Samkyung's business and marketing strategies and product development strategies.