Imation Corp., spun off from 3M in 1996, is a global technology company that supplies a variety of products and services worldwide, specializing in data storage and information management, color management and imaging solutions. This case study mainly deals with Imation’s strategy for its core product, CD-Recordable media in Korea and shows how Imation Korea Inc. succeeded in taking the leading market position overcoming latecomer’s disadvantage. Imation Korea introduced innovative products successfully to the markets and succeeded in taking the No. 1 market position of CD-R as well with differentiated and innovative marketing strategies. Currently this company is developing growth strategy to position Imation strongly as a leading brand. This will be helpful for readers to understand how technology-oriented and matured products could expand the market coverage from relationship marketing perspective.