Korea Business Review

Korea Business Review

Edited by: Hyoung-Goo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Quarterly (four times per year): February 28, May 31, August 31, and November 30
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Research Article

Cheil Jedang's CSIS: Utilizing Information Technology for Advertising Planning

Namjae Cho

Hanyang University

Published: January 1998 · Vol. 2, No. 1 · pp. 135-164
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Korea Business Review · THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION.

Print ISSN 2951-3596 · Online ISSN 2951-360X

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