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Research Paper

LIV Golf and the Business of Disruption: A Strategic Case on Capital, Legitimacy, and Ecosystem Governance in Professional Golf

Eun Ji Kim1 · Ga-Young Jang2

1 Ascend Partners Korea, 2 California Miramar University

Published: August 2026 · Vol. 30 No. 3 · pp. 97-118

DOI: https://doi.org/10.17287/kbr.2026.30.3.97

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