Korea Business Review
Edited by: Hyounggoo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © The Korean Academic Society of Business Administration Frequency: Quarterly: February, May, August, and November
Latest Issue Vol. 30 No. 2 2026
Research Article
Emotional Attributes of Films and Their Influence on Diffusion Patterns: An Exploratory Analysis Using the Bass Model
1 Samjong KPMG, 2 Department of Business Administration, Dongguk Business School, Dongguk University, 3 Graduate School of Business, Seoul National University
Published: May 2026 · Vol. 30 No. 2 · pp. 237-254
DOI: https://doi.org/10.17287/kbr.2026.30.2.237
Abstract Full Text
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