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The Effects of Desirable or Feasible Free Gifts on the Attitudes and Purchase Intentions toward Promotion Packages: Focusing on Moderating Effects of Temporal Distance of Purchases

Lee, Useop1 · Lee Jin Yong2

1 JoongAng Ilbo Marketing, 2 Chung-Ang University

Published: January 2018 · Vol. 22, No. 2 · pp. 127-154

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2018.22.2.127

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