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Research Article

A Study on the Strategy of Customer Engagement - Focused on the case of Snow Peak -

Nam Hyung Kim1 · Song, Sang Ho1

1 Kyung Hee University

Published: January 2018 · Vol. 22, No. 2 · pp. 1-30

DOI: https://doi.org/http://dx.doi.org/10.17287/kbr.2018.22.2.1

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