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The Evolutionary Processes of New Product Development Activity: The Case of Baby Care Business of Yuhan-Kimberly

Youngjun Choi1 · Jin Gyo Kim2

1 Assistant Professor, School of Business Administration, University of Seoul, 2 Associate Professor, Graduate School of Business, Seoul National University

Published: February 2009 · Vol. 12 No. 3 · pp. 183-206
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