Korea Business Review

Korea Business Review

Edited by: Hyounggoo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © The Korean Academic Society of Business Administration Frequency: Quarterly: February, May, August, and November
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Research Article

A Case Study on Channel Strategy of Beijing-Hyundai Motor Company in Chinese Market

Jangrho Lee1 · Jahyuk Rhee1 · Ji Hoon Park2

1 Professor, Korea University Business School, 2 Doctoral Candidate, Korea University Business School

Published: February 2008 · Vol. 11 No. 2 · pp. 53-80
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Korea Business Review · The Korean Academic Society of Business Administration

Print ISSN 2951-3596 · Online ISSN 2951-360X

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