Research Article

A success story of TTL: In search of Another differentiation

Sukekyu Lee¹ · Byeongcheol Lee²

¹ Assistant Professor of Marketing at SunKyunKwan University, ² Professor of Organizational behavior at Dongkuk University

Published: August 2005 · Vol. 9 No. 1 · pp. 139-167

Abstract Full Text

If PDF does not display, click here to download

1
/AD information//2000/(1)/~// Google Scholar ›
2
/한국 방송공사 설문조사//1999//~// Google Scholar ›
3
/SK텔레콤 Biz전략본부 자료//2004//~// Google Scholar ›
4
/SK텔레콤 마케팅 전략본부 자료//2000//~// Google Scholar ›
5
/SK텔레콤 무선사업부 자료//1999/12/~// Google Scholar ›
6
/SK텔레콤 전략팀 자료//2004//~// Google Scholar ›
7
/N세대를 움직이는 마케팅의 귀재들//2000//~// Google Scholar ›